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Local Viewing

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Split image showing an empty hotel lobby and a crowded sports bar during a World Cup match, highlighting contrasting tourism and viewing trends.
The Kitchen

World Cup tourism projections fall short, local viewing up

Despite projections of billions in economic impact, hotel bookings in major World Cup host cities show no significant spike, revealing a disconnect between hype and reality for the 2026 FIFA World...

Mina Park·May 23, 2026