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High Noon

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Friends toasting with colorful spirit-based ready-to-drink beverages at a lively outdoor social gathering, highlighting premium packaging and enjoyment.
The Kitchen

Spirit-Based RTDs Gain Popularity, Lead Their Segment

High Noon commands an astonishing 82 percent share of all spirit-based ready-to-drink beverages sold at Union venues, significantly outperforming competitors in a rapidly expanding market, according t

Mina Park·May 25, 2026