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A close-up of vibrant ceremonial-grade matcha being whisked in a traditional bowl, with subtle Amazon Prime Day sale elements in the background.
The Kitchen

Amazon Prime Day Trends: Unprecedented Matcha Deals

During last year's Prime Day, a premium ceremonial-grade matcha, usually priced at $40 for 30g, sold out in under an hour after being marked down by 50%, surprising even seasoned tea connoisseurs.

Mina Park·June 26, 2026